What the hat is said to do
Everything public about this hat comes from one line in a player's beta fishing summary on Blizzard's forums: a new hat for attaching low-level lures for free. The line links to a Wowhead Forever database entry, item 259846, which could not be loaded for this guide, so no tooltip has been read here.
Free most likely means you don't spend a lure item when the hat applies one, and low-level suggests a ceiling on which lures it covers. Both are readings of that single sentence. The exact lure, any cooldown and any Fishing skill requirement are not established.

Is it worth chasing yet?
Not yet, because there is nothing to chase: whether it comes from a drop, a quest, a vendor or a craft isn't public. Where it could matter later is Luremaster, a perk in the Professions Legacy tree. Blizzard's Legacy System article confirms only that Luremaster grants a chance to fish up extra fish; it gives no percentage and doesn't mention lures.
The 50% figure and the lure condition come from the same player summary, which describes Luremaster as giving fishing with a lure a 50% chance at an extra fish. Treat both as unconfirmed. The summary also lists lures alongside the uncommon-fish bonus of the skill-140 Fishing Rack camp object.
That leaves two separate unknowns. If Luremaster does need a lure, as the player reports, a free lure from the hat would make that condition cheaper to meet. Whether a hat-applied lure would count is a second question that no source answers. Until a tooltip and a source are public, plan your fishing around ordinary lures.
Still to come
Not yet settled by our sources or tested in game:
- How the hat is obtained.
- Which lures it applies, and any cooldown, charge limit or Fishing skill requirement.
- Luremaster's chance and whether it needs a lure at all; Blizzard confirms only a chance at extra fish.
- Whether a hat-applied lure would count for Luremaster if a lure is required.
Sources
Beta notes are dated because Forever is still changing.
- Blizzard forums: Fishing in WoW: Forever, player summaryPlayer-written beta overview on the official forums; lists the hat as attaching low-level lures for free and links Wowhead item 259846, describes Luremaster as a 50% chance at an extra fish when fishing with a lure, and mentions the Fishing Rack. Not an official Blizzard statement.
- Blizzard: Get to Know the Legacy SystemOfficial one-line description of Luremaster as granting a chance to fish up extra fish. It gives no percentage, no lure condition and no mention of the hat.